Brand A · 30 L · polypropylene · 1 box
€13 per boxCapacity and material agree. Check dimensions, lid and quality before accepting the match.
Match products
across competitor catalogues.
Match branded and private-label products across competitor catalogues. Compare equivalents, similar items and alternatives with the context each pricing decision needs.
THE COMMERCIAL CHALLENGE
Pricing decisions depend on relevant product matches.
Different names, pack sizes and product variants make competitor catalogues difficult to compare. Treating every apparent match as equivalent can send your pricing in the wrong direction. PRICE supports distinct comparison relationships so teams can work with the right market context.
PRICE / PRODUCT MATCHING
Your catalogueProduct identifiers & attributes
01
Equivalent
The same product
02
Similar
Relevant differences
03
Alternative
Another customer choice
WHAT THIS MEANS FOR YOUR TEAM
01
Equivalent products
Compare the same item across sources. Use equivalent matches when your decision depends on a direct, like-for-like competitive reference.
02
Private-label matching
Compare private-label products with relevant branded or other own-brand offers. Keep differences in specification, format and positioning in view when assessing prices.
03
Alternative products
Consider substitutes a customer could choose. Expand market understanding beyond identical catalogue items without treating every alternative as interchangeable.
FROM CONTEXT TO ACTION
How it works.
01
Bring your catalogue
Start with your product records and the identifiers and attributes available in your source data.
02
Connect the products
Use AI-powered matching to relate competitor products to your catalogue and establish the comparison context.
03
Use the right relationship
Evaluate the comparison type before carrying a competitor price into a pricing decision.
PRIVATE-LABEL PRODUCT MATCHING
Different brands. A comparison you can explain.
Private-label products rarely share a barcode with a competitor’s range. Matching needs to consider the attributes that matter to the buyer, then separate equivalent products from alternatives.
Illustrative catalogue with fictional products and prices. This explains a comparison method; it is not a PRICE performance result or a customer case study.
Your reference product
Own-brand storage boxes · 30 L · polypropylene · pack of 2
€24 per pack = €12 per boxBrand B · 30 L · polypropylene · pack of 2
€22 per pack = €11 per boxCompare €11 with €12 per box. Pack prices alone would hide the difference with Brand A.
Brand C · 45 L · polypropylene · pack of 2
€26 per pack = €13 per boxThe larger capacity changes the offer. Keep it separate from a like-for-like price comparison.
A cheaper pack is not always a cheaper equivalent.
For MDD and own-brand ranges, agree the important attributes first: size, material, specification, intended use and pack quantity. Normalize the units, review the relationship, then decide whether that competitor price should influence yours. Your costs and margin objectives still apply.
See how matching connects to margin optimization ↗CUSTOMER-FACING APPLICATIONS
Bring matching into
the shopping journey.
PRICE connects with experiences that help shoppers compare products and prices.
For your pricing team, Pricy is the assistant inside PRICE: ask about your data, visualize it, create rules and export reports.
Discover Pricy for your teamBefore you get started.
Can PRICE match private-label products?
Yes. PRICE supports private-label matching so you can compare your own-brand range with relevant products from other brands. Review the product characteristics and comparison type before using a match to inform a price.
Is this limited to identical products?
No. PRICE supports equivalent products, similar items and alternatives, giving your team more than an exact-item comparison.
What should we prepare for a matching review?
Share a representative catalogue sample, your available product identifiers and attributes, and the competitor sources you want to compare.
Does a similar product justify the same price?
Not automatically. Differences in specification, pack size, service and positioning can matter. Matching supplies context for your pricing rules.
LET’S LOOK AT YOUR MARKET
See how PRICE fits your pricing process.
Bring your products, competitor sources and margin objectives. We’ll walk through the relevant features with you.