Optimize your prices.
Improve your margins.
PRICE combines competitor intelligence, AI product matching and margin optimization to help you make more profitable pricing decisions. Explore your data, visualize opportunities and create rules with Pricy, your built-in AI assistant.
Working with teams that know their market.
Get started quickly.
Start with a product range, your competitor sources and the pricing decisions you want to improve.
Explore implementation ↗Complex products welcome.
Compare branded and private-label products across the catalogues that matter, with equivalent, similar and alternative matches.
Explore matching ↗Pricing for your needs.
Get a proposal based on your catalogue, competitor coverage and integration requirements.
Discuss pricing ↗Monitor competitors.
Set prices with margin in mind.
Connect market position with margin objectives to identify where a price needs attention. PRICE helps you evaluate recommendations and choose what to raise, adjust or hold.
Track competitor price changes.
Retrieve competitor prices daily and investigate changes in price and availability. Bring the competitive set that matters to your business into view.
- Daily competitor prices
- Availability signals
- Relevant market coverage
Nitrile gloves
Box of 100 · Size M
Competitor A reduced its price from €10.00 to €9.50. The offer is in stock.
Ask Pricy about
your pricing data.
Use Pricy to ask questions, build charts, create pricing rules and export reports from your PRICE data.
Investigate a product below its margin target, compare categories or ask Pricy to challenge a proposed price change.
Discover PricyExample questions to explore in a demo
- “Which products are below my margin target?”
- “Visualize margin by category.”
- “Create a minimum-margin rule for this range.”
- “Challenge my idea to match this competitor’s price.”
- “Export a report of what we found.”
Pricing for retail,
e-commerce and distribution.
Retail
Bring category priorities, market position and margin objectives into a consistent pricing workflow.
Explore solution IN A MOVING MARKETE-commerce
Respond to competitor movements with relevant comparisons and a clear commercial objective.
Explore solution ACROSS COMPLEX CATALOGUESDistribution
Make specialist ranges comparable and give pricing and supplier discussions better market context.
Explore solutionConnect PRICE
to your existing tools.
Review and export recommendations, or connect PRICE to your existing systems through APIs and scheduled feeds.
Explore integrations
PRICEContext. Matching. Margin.Practical guides
for pricing teams.
A practical checklist for competitor price monitoring
Define coverage, comparison rules and a useful response before collecting more prices.
Read the guideEquivalent, similar or alternative? A guide to product matching
Why the relationship between two products matters as much as their price difference.
Read the guidePut margin guardrails between a recommendation and publication
A practical framework for connecting pricing rules, product data and review decisions.
Read the guideFrom a product match to a decision.
Change the product relationship and proposed price. See how the next step changes.
Interactive illustration · Fictional data · Prepared Pricy explanations, without a live AI connection.
01 · Validate the comparison
Your product: Arabica coffee beans, 1 kg. Cost: €12 excluding tax. Current price: €20 excluding tax.
02 · Check the margin
Gross margin = (price − cost) ÷ price. Floor: 35%. All prices exclude tax.
Review the proposed price
- Comparable reference
- €18.00/kg
- Simulated gross margin
- 33.3 %
- Minimum price at 35%
- €18.47
03 · Ask Pricy why
“Can I use this offer to change my price?”
The offer is €9 for 500 g, or €18/kg. With a €12 cost per 1 kg pack, your proposed price leaves less than 35% gross margin. The minimum price for this rule is €18.47.
Prepared explanation for this example. No price is published.This illustrates a workflow, not customer results. No revenue or margin uplift is predicted. Fees, demand effects and additional rules are excluded.
Discuss your catalogueQuestions about PRICE.
See PRICE with your catalogue.
Bring your products, competitor sources and margin objectives. We’ll walk through the relevant features with you.