Dynamic Pricing Software Built for Margin Control
What is dynamic pricing?
Dynamic pricing is the practice of updating prices in response to market signals such ascompetitor moves, demand shifts, stock availability, or seasonality. It is commonly used in retailand e-commerce to stay competitive, especially when competitors update prices frequently.
Why margin control matters
Dynamic pricing increases speed, but it can also increase risk. When price updates happenfrequently, margin impact becomes harder to anticipate, especially across large catalogs.Margin control adds guardrails that ensure pricing decisions remain aligned with profitabilityobjectives before they are published.
Competitor price retrieval (daily)
Reliable dynamic pricing starts with consistent competitive data.
PRICE retrieves competitorprices every day, using a competitor set and coverage scope defined with your team (markets,channels, categories).
How Price supports dynamic pricing
PRICE operationalizes dynamic pricing with a simple daily workflow:
• Retrieve competitor prices daily across defined competitors and markets.
• Match products automatically, including equivalent products, similar items, and alternatives.
• Generate daily price deliverables that can be reviewed, exported (Excel), or pushed viaAPI/feeds.
• Evaluate margin impact and apply guardrails before publishing changes.
Daily price delivery and exports
PRICE generates daily deliverables so pricing teams can act quickly. Outputs can be reviewed inthe platform and delivered in the format you need: Excel exports, flat files, scheduled feeds,webhooks, or APIs.
Margin guardrails and approvals
Margin control requires clear constraints. With PRICE, teams can set minimum or target marginsand other constraints by SKU, category, or brand. Price changes can be automatically approvedwhen safe, flagged when at risk, or routed for approval before publishing.
Integration options (days to weeks)
PRICE is designed to integrate with existing stacks without heavy disruption. Most teams areconnected in days to a few weeks, depending on data availability and scope.
Integration options:
• API-first connections
• Scheduled imports/exports
• Flat files (CSV/Excel/SFTP)
• Webhooks
FAQs