Optimize your prices.
Improve your margins.
Connect competitor intelligence, AI product matching and pricing recommendations to your margin objectives. Find opportunities to improve profitability while staying competitive.
Every price decision has a margin consequence.
Following a competitor down can erode margin. Holding a price without checking the market can miss an opportunity. PRICE brings market context, product relationships and your commercial objectives into the same decision, so your team can evaluate where to raise, adjust or hold a price.
Explore the margin opportunity.
Recommendations + insights with Pricy
Find opportunities in context
Review competitive position alongside your margin objectives. Use equivalent, similar and alternative matches to understand which comparisons should inform a pricing decision.
Turn objectives into recommendations
Work with daily pricing recommendations and minimum or target margin objectives by SKU, category or brand. Evaluate the commercial impact before choosing a response.
Explore the decision with Pricy
Ask questions about your data, visualize margin patterns, create rules and challenge a pricing idea. Export a report to bring the findings into your team's discussion.
How it works.
Connect the right data
Bring your catalogue, cost and price data together with relevant competitor observations. Agree the cost basis and commercial objectives used in the review.
Evaluate the opportunity
Review recommendations in their market context. Use Pricy to investigate margin questions and examine the reasoning behind a proposed change.
Apply controls and act
Check proposed prices against your margin rules. Approve, adjust or hold recommendations, then export or integrate the approved output into your workflow.
Before you get started.
How is margin optimization different from margin control?
Margin optimization is the broader goal: using pricing decisions to improve margins while considering competitive position. Margin control supports that process by checking proposed prices against your rules before publication.
Does optimization always mean raising prices?
No. The right decision can be to raise, lower or hold a price, depending on market context and your objectives. A higher margin percentage alone does not establish higher total profit; sales volume and costs also matter.
What information should we bring to a demo?
Bring a representative catalogue, available cost and selling-price data, relevant competitors and your margin objectives. We can use that context to discuss matching, recommendations, Pricy and the controls needed before publication.
See how PRICE fits your pricing process.
Bring your products, competitor sources and margin objectives. We’ll walk through the relevant features with you.