Pricing and margin optimization
by Easier Labs.
PRICE is an Easier Labs product built around a practical commercial challenge: connecting what the market is doing with what your business needs.
Pricing teams work between two realities. Customers compare the market. Businesses need prices that support their own objectives. The right response depends on understanding both.
PRICE combines competitor intelligence, product matching and margin optimization in a workflow that can fit alongside the tools a team already uses.
AI with a commercial purpose.
AI supports product matching and data exploration inside PRICE. Pricy, the built-in AI assistant, lets teams question and visualize their data, create rules, challenge ideas and export reports. Margin control keeps the commercial objectives central to pricing decisions.
Built by Easier Labs.
Easier Labs develops AI-powered applications for practical business workflows. PRICE brings that focus to retail, e-commerce and distribution: make market context usable, and connect it to action.
Explore Easier LabsLet’s talk about your market.
Tell us what you sell, where you compete and how pricing works today. We’ll explore how PRICE fits the decisions your team wants to improve.
hello@easierlabs.aiWhat PRICE does, and who it is for.
PRICE is pricing and margin optimization software by Easier Labs for retail, e-commerce and distribution teams. It combines competitor price monitoring, AI product matching and pricing recommendations, with Pricy for conversational data analysis.
- Market visibility
Track competitor prices daily and investigate changes in price and availability.
Explore ↗- Product matching
Connect equivalent products, similar items and alternatives, including private-label ranges where shared product identifiers may be missing.
Explore ↗- Margin optimization
Evaluate pricing recommendations against your costs, market position and margin objectives at SKU, category or brand level.
Explore ↗- Pricy, the internal AI assistant
Ask questions about your data, visualize opportunities, create rules, challenge an idea and export reports.
Explore ↗- Implementation
Scope the catalogue, competitor sources, available data and review process. Choose exports or an integration around your existing systems.
Explore ↗- Commercial terms
Pricing is quoted for your catalogue, coverage and workflow. Setup timing is agreed after reviewing your requirements.
Explore ↗
PRICE supports your team’s pricing decisions. Doctor AI’s alternative basket and customer-facing assistant are connected applications with a separate customer experience. Pricy is the assistant inside PRICE.
See how PRICE fits your pricing process.
Bring your products, competitor sources and margin objectives. We’ll walk through the relevant features with you.